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Specs Appeal-Exceptional Eye Care and Eyewear in Milwaukee's North Shore area.


Specs Appeal is dedicated to improving the lives of our patients by providing a uniquely high level of eye care and eyewear.

We humbly appreciate the trust that our patients put in us, and we believe that they should each be treated like family.

Our Eye Exams & Optometry Services

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Ensuring crisp and clear vision is only one part of first-rate eye care. In addition to testing visual acuity, our optometrist will focus on the comprehensive and long-term health of your eyes and vision.

By using the latest in optometric technology, we will inspect your eyes thoroughly with a comprehensive eye exam and vision assessment. Our optometric experts remain up-to-date with the rapid progress in medicine and technology so that you benefit from precise diagnoses and optimal treatments.

Many common eye diseases, such as macular degeneration, cataracts, and glaucoma, do not present symptoms until a later stage. For early detection and effective medical treatment of eye disease, make sure to get routine eye exams by visiting our highly qualified and skilled optometrist.

Popular Eye Care Services

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Contact lenses are a convenient alternative to glasses, offering visual clarity and ultimate comfort! We offer a wide selection of contacts, including disposable soft contacts, multifocal, and toric lenses.

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Check out our newest collection of unique designs in a wide range of materials, colors and styles. Our experienced opticians at Specs Appeal are trained to properly fit your eyeglasses.

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A comprehensive eye exam performed by our eye doctor is an important part of preventive health care. It's designed to detect disease and ocular abnormalities before symptoms may appear.

Patient Testimonials
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I recently purchased a pair of eyeglasses for my son and was so impressed with the selection and the way we were treated, I went back a week later and bought myself a pair! Such helpful and caring staff!
7 months ago
- Kate F.

Our Designer Eyeglasses Collection

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Macular degeneration is a major cause of vision loss. Here are 6 ways to help lower your risk of developing this sight-threatening condition.

What’s Your Optometrist Role in Cataract Surgery?

If you’ve been diagnosed with cataracts, your optometrist will monitor its progression and manage your symptoms. Once you need surgery, your optometrist can direct you...

5 Vision-Saving Tips for National Save Your Vision Month

This March, in honor of National Save Your Vision Month, we’ve compiled a list of 5 essential ways to help you keep your eyes healthy...

Are Sore, Itchy Eyes a Sign of COVID-19?

There are many reasons why your eyes may feel itchy and sore. However, new research suggests that these symptoms can also be linked to COVID-19.
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