The image features a graphic with text that reads EXCELLENCE at the top, followed by a statement A commitment to excellence in optometry since 1965. Below this, there s an emblem with laurel leaves and the word OPTOMETRY beneath it. The overall style of the image is promotional or informational, likely used for marketing purposes related to optometry services.

Eyewear With Personality. Eye Care With Heart.

Specs Appeal was built on a simple idea. Eyewear should be expressive, well made, and chosen with care. Since opening in 2008, our Glendale optical boutique has curated distinctive eyewear from designers around the world while delivering an exceptional level of service that keeps people coming back year after year.

Today, Specs Appeal brings together high-end independent frames, comprehensive eye exams, advanced contact lens fittings, and medical eye care all under one roof. Whether you are here for a bold new look, clearer vision, or ongoing eye health, you will find a team that listens, guides, and genuinely cares.

Unique Eyewear

As a boutique dedicated to exceptional eyewear, we take pride in presenting an exquisite selection of handcrafted frames. Our offerings include distinguished brands and exclusive independent lines, ensuring a diversity that matches your unique style.

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Unique Vision

Our commitment extends beyond achieving 20/20 vision; it encompasses every facet of our practice. Our experienced optometrist and team are dedicated to heightening your experience to the highest level of excellence — from contact lens exams to disease detection.

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A woman with glasses and a smile stands in front of an optical store display case.

Meet Our Doctor

Dr. Jennifer Friehe is not your typical eye doctor. With a sharp eye for style and a deep love for great eyewear, she brings a fresh, modern energy to eye care at Specs Appeal. Her approach blends clinical expertise with a genuine appreciation for how glasses can express who you are.

She graduated with honors from UW-Whitewater in Clinical Science and Mathematics and went on to earn her Doctor of Optometry degree with honors from the Illinois College of Optometry in 2000. Over the years, Dr. Friehe has practiced in independent optometry settings, ophthalmology offices, and as an optometrist in the Wisconsin Air National Guard, experiences that shaped her well-rounded and thoughtful approach to care.

Learn More About Dr. Friehe