About Us

Specs Appeal is pleased to offer a wide range of optometric services, eye care products including eyeglasses, specialty eyewear, frames, and contact lenses. Our staff is happy to help however we can.

From your first contact with us to your appointment and your follow-up, we aim to make your eye care experience great. This is what drives us to provide you with the best care year after year!

Contact us any time to learn more or to schedule your next appointment.

What Our Patients Are Saying

Thanks for the quick service. Your store is awesome and your attention to my likes, needs and glasses was perfect!
Sarah – Delafield, WI

Dr. Jennifer Friehe

Dr. Jennifer Friehe

Optometrist

Dr. Jennifer Friehe strives to provide her patients with the highest level of comprehensive eye care for the entire family. She graduated with honors from UW-Whitewater with a degree in Clinical Science and Mathematics. She went on to receive her doctorate in Optometry with honors from Illinois College of Optometry where she also completed clinical internships at the VA Medical Center in White River Junction, VT, Wilmer Eye Institute of Johns Hopkins University Hospital, and Dunham U.S. Army Health Clinic in Carlisle, PA.

Since graduation, Dr. Friehe has practiced primary care optometry independently as well as in an ophthalmology practice. She also serves in the military as an optometrist for the Wisconsin Air National Guard. Dr. Friehe particularly enjoys fitting contact lenses and travels around the country speaking for a contact lens company, educating other doctors on lens technology.

Dr. Friehe loves getting to know her patients and looks forward to seeing them year after year. “What I love most about optometry is talking to my patients and getting to know everyone in the family. I especially love watching kids grow up throughout the years. It’s cool when I fit a patient in his first pair of glasses, and now he’s in medical school!”

When not asking ‘which is better 1 or 2?’, Dr. Friehe enjoys movies, traveling and spending time with her husband, daughter and basset hound, Mabel.

Call us today to schedule your eye exam.

Specs Appeal